# Ads

> Playable ads and short video ads cut from your game, and still ads in every shape.

*Picture: The Ads bench with Chromewave Rally's playable in a phone: a neon road at night, the network's checks beside it and the moments of the cut under it*

Ads makes playable ads and short video ads from your game. Say which game ("Which game are we selling?"), or start from a hook: First second, Near miss, Satisfying, Dare or Reveal.

**Robin can do this too.** From the chat, Robin builds and checks a playable for a network, starts it again and turns it, makes the cuts from a brief and keeps or passes them, lays a still out in every shape, and makes one copy per row of a sheet.

## Playable

One move of the game, in one file, for the ad networks. It plays in a phone on the bench: **Start it again**, **Turn it**, **Safe areas**, **Build…**, and **Check for another network**.

Each build is checked the network's way: one file with nothing fetched from the web, it answers a tap, no sound plays by itself, it is under 5 MB, and it opens the store the way the network asks. Pick the network: AppLovin, Unity, ironSource, Meta, Google or Mintegral.

Building and checking a playable runs on your Mac and needs Node.js.

## Video ads and variations

A short 9:16 cut from the game, with an **End card**. On **Variations**, write a brief of hooks, calls to action, lengths and shapes, then **Make the cuts**. Each cut gets **Keep this one**, **Not this one** and **Play it**; a kept cut becomes a take on the clip bench.

## Still ads

**Every shape of the still** lays a still ad out again for 9:16, 1:1, 16:9 and 4:5. **Copies from a sheet…** makes one copy per row of a sheet, its words fitted to their box.

## Keys

| Key | What it does |
| --- | --- |
| <kbd>V</kbd> | The playable or its cuts |
| <kbd>R</kbd> | Start again |
| <kbd>O</kbd>, <kbd>⌘←</kbd> <kbd>⌘→</kbd> | Turn it |
| <kbd>←</kbd> <kbd>→</kbd> | Step through cuts |
| <kbd>P</kbd> <kbd>X</kbd> | Keep, not this one |
| <kbd>Space</kbd> or <kbd>Return</kbd> | Play |
| <kbd>Esc</kbd> | Let go |
